Has all the core publication elements and public and private interfacing facilities.
Is a copy of the master and acts as a data slave, able to function autonomously if contact with the master is lost.
Typically an in-house production facility as seen at insurance and financial institutions. Functions autonomously with the ability to call on external production capacity if required.
Connections to various production and manufacturing plants. Depending production needs, workflows can be routed to production plants based on cost and pricing, local production requirements or special production or finishing requirements.
Information elements for the content management system consist of plain text sections of various sizes and graphics elements ranging from vector logos and bitmap images to semi product or supplemental product half fabricates in the form of PDF files.
Each of these elements is measured against the CMS applicable rules, think of color, resolution and font family and either accepted and registered or rejected with appropriate corrective information.
Typically information available via a database. Think of a list of mail addresses as example. Although not compulsory, variable digital data can be used to not only address a publication for print or digital dispatch, it can also be used to highly personalize content based on age, location, gender etc.
The richer the data, the more direct and unique output content can be generated depending on how the publication rules have been set up. Typically used by direct marketing and DM organizations.
Starts out using content (text and graphics) and creates a publication element called a template. Here the rules are set about the publication on just about all levels. How may use it, what is changeable and what is fixed, may additional data elements be integrated at a later stage, etc.
Templates may be assigned for use for printing (DM), digital dispatch via PDF, virtual web page (PURL - personal URL) or any combination(s) of these.
Once text, graphics, data and publishing rules have been attached to the 'template', it is tested for worst case situations, no data, no images, text to long, text to short, etc. Once approved it is made available in the organizations available publication system.
From here marketing departments and others can access these 'actions', order them, adapt them and launch them.