"Mission critical industrial variable and dynamic publication solutions."
"Compulsory for insurance and financial organizations but is also of great value to marketing organizations."
marketing space for rent

Multi-channel, multi-media printing, publishing and interactive communication processing.

Distributed Publication Services

Publication Master Control Framework

Publication Control Centre

Has all the core publication elements and public and private interfacing facilities.

  • Secure public and private networks
  • Backup facilities
  • Production capacity
  • Content management services
  • Data services
  • Graphics and data processors
  • Production queuing and dispatch

Mirror and Backup Publication Facilities

Is a copy of the master and acts as a data slave, able to function autonomously if contact with the master is lost.

  • Slave to master controller
  • Push pull synchronization of data and digital collateral
  • Production load balancer
  • Distributed production center
  • Ability to assume master role
  • Ability to replicate and regenerate

Remote Publication Centre

Typically an in-house production facility as seen at insurance and financial institutions. Functions autonomously with the ability to call on external production capacity if required.

  • Isolated production center
  • Updated and maintained via remote VPN
  • Can dispatch 'shoebox' productions to external sites
  • Can accept 'shoebox' productions from external sites

Manufacturing & Publishing

Connections to various production and manufacturing plants. Depending production needs, workflows can be routed to production plants based on cost and pricing, local production requirements or special production or finishing requirements.

  • Pre postal sorted production files ready for print
  • Supplied in preferred format: PPML, PDF, IPDS, AFP, etc.

Variable Data Publication Workflow

Variable Data Publication Workflow

Variable Data Graphics and Text

Information elements for the content management system consist of plain text sections of various sizes and graphics elements ranging from vector logos and bitmap images to semi product or supplemental product half fabricates in the form of PDF files.

Each of these elements is measured against the CMS applicable rules, think of color, resolution and font family and either accepted and registered or rejected with appropriate corrective information.

Data

Typically information available via a database. Think of a list of mail addresses as example. Although not compulsory, variable digital data can be used to not only address a publication for print or digital dispatch, it can also be used to highly personalize content based on age, location, gender etc.

The richer the data, the more direct and unique output content can be generated depending on how the publication rules have been set up. Typically used by direct marketing and DM organizations.

Variable Data Publication Generation

Starts out using content (text and graphics) and creates a publication element called a template. Here the rules are set about the publication on just about all levels. How may use it, what is changeable and what is fixed, may additional data elements be integrated at a later stage, etc.

Templates may be assigned for use for printing (DM), digital dispatch via PDF, virtual web page (PURL - personal URL) or any combination(s) of these.

Publishing Variable Data Publications

Once text, graphics, data and publishing rules have been attached to the 'template', it is tested for worst case situations, no data, no images, text to long, text to short, etc. Once approved it is made available in the organizations available publication system.

From here marketing departments and others can access these 'actions', order them, adapt them and launch them.