You have a shop, you also have a website. How can you best service the clientele in your immediate vicinity and promote your business beyond the bounds of potential reach.
You want to keep your regular clients happy and reward them for their patronage, at the same time you want to invite new clients to come to your shop and also tell the whole world that you are here. To initiate a marketing campaign that does all three effectively still needs to be invented.
Everyone wants something special, so we need to take into account the fact that shops may or may not also have a webshop and that the radius of prospective clientele can vary. For the purposes of practicality, we will use a three tier environment as example and show how it works in real life.
The (technical) rules of engagement
1 You have a shop! Enter the address of you shop. If that is all you do, the 'general' information will be displayed to everyone.
2 create a geofence around your shop to get people in the immediate area to want to come in.
3 create a second geofence (preferably larger that the first - else it will never be activated) to entice border prospects to take the effort to go out of their way to come to your shop.
You can test this on a desktop, and mobile via a temporary QR code, provided that both are able to supply geolocation information.
What is the full address of your shop you want to target and test: